Banterra Bank Gains from Launch of PRODUCT4 One-Touch Software
ST. LOUIS - Banterra Corporation, a growing bank holding company with 23 bank locations in southern Illinois and western Kentucky and approximately $950 million in assets, is achieving dramatic, cost-saving efficiencies and offering better customer service thanks to the application of a new PRODUCT4 One-Touch software system from PRODUCT4, Inc.
Tom Patton, Banterra Executive Vice President - Retail Banking, said, "Implementation of the PRODUCT4 One-Touch system is improving every aspect of our new accounts/deposits operations in all of our locations, ranging from point-of-sale customer service to account management, marketing and vendor integration."
"By replacing our previous system with the platform-based PRODUCT4 One-Touch solution, we have realized dramatic time savings at every department level, minimized paperwork, and we expect to achieve substantial cost savings and significantly boost new product sales," Patton added.
Banterra implemented PRODUCT4 One-Touch after a comprehensive analysis of other enterprise banking systems. "We wanted an enterprise solution so we could realize operational efficiencies, render better service and increase sales, with the goal of boosting bottom line performance," he said.
"We chose PRODUCT4 One-Touch because its applications are flexible and customizable to meet our business needs without requiring extensive, complicated staff-training. PRODUCT4 One-Touch is a system we can change and add functionality to wherever and whenever we want. It is a very powerful product, and its functionality runs seamlessly with our CSI data center," Patton added.
"Previously, it took our bank service representatives (BSRs) 20 minutes to open an account for a new customer," Patton said. "Thanks to the integration and functionality of PRODUCT4 One-Touch, our BSRs can now open new customer accounts in five minutes or less. Its cross selling and 'reminder' functions guide the BSR to our other products relating to that specific customer, which prompts a selling opportunity."
Daniel Moskowitz, President and CEO of PRODUCT4, Inc., said, "PRODUCT4 One-Touch is an increasingly popular solution for financial institutions. It enhances delivery of products and services while helping to decrease expenses and increase revenue."