Sterling Bank Extends Relationship with PRODUCT4, Inc.

St Louis, MO, -- PRODUCT4, Inc. today announced that Sterling Bank, one of the largest independent banks in Texas with $4.1 billion in assets, has migrated to PRODUCT4’s One-Touch New Accounts Sales and Service, to further increase Sterling customer satisfaction and boost operational productivity across its network.

"Providing the most convenient banking services in the markets we serve is the cornerstone of our business," said Deborah Dinsmore, EVP and Director of Operations at Sterling Bank. "For many years now, we have been extremely pleased with the functionality that the PRODUCT4 Teller system has provided, and we look forward to benefiting from the addition of One-Touch New Accounts Sales and Service. Ultimately it means providing our customer service representatives with the right tools to provide more personalized service and more effectively cross-sell our branch banking customers."

The new branch applications will streamline the workflow for the bank's and platform sales and service representatives, enabling them to serve their customers more quickly and efficiently. In addition, since the One-Touch solutions help to provide more timely, in-depth customer and product information, the bank can tailor its sales efforts to better meet customer needs.

Sterling Bank is gaining functionally rich branch applications, with an updated look and feel for its customer-facing personnel, as well as a system that its technology staff can easily enhance and support. In the highly competitive financial services industry, getting products to market quickly is essential. The modular design of the One-Touch system will allow Sterling Bank to distribute new product and service offerings to the branches without re-installing the entire system.

According to Daniel Moskowitz, President of PRODUCT4, Inc, "PRODUCT4's expanding relationship with Sterling Bank is proof-positive of the measurable value we're delivering to our customers. Sterling Bank has been a great partner of PRODUCT4's Teller Solutions since 1996. We are pleased to provide Sterling Bank with the advanced technology and applications to continue to meet its forward-thinking goals."

About Sterling Bank:

Sterling Bank Bank was founded in 1974 and has become one of the largest locally-managed banks in Texas with total assets of $4.1 billion.

The bank is dedicated to the success of owner-operated businesses in its market. The hallmark of Sterling Bank is personal customer service, the kind of service not available from the large out-of-state banks that dominate its marketplace. Sterling Bank delivers this personal service at 45 banking offices in the Houston, Dallas and San Antonio metropolitan areas. Each customer has access to a decision-maker at the customer's local office of choice.

Sterling Bank is a wholly-owned subsidiary of Sterling Bancshares, Inc., Houston, Texas (NASDAQ: SBIB). For more information about Sterling Bank visit

PRODUCT4, Inc., founded in 1991, is a leading developer of software products and services, which assist financial institutions to use technology to meet business goals. Its suite of products includes solutions for Teller, New Accounts and Service Platform, Loan Origination, and Call Centers, as well as robust Customer Care (CRM), Sales Incentive Tracking, Reporting, and Imaging Functionality. The company's systems have been installed in over 130 financial institutions throughout North America and the Caribbean and support over 6,500 bank branches.

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